Choco Legend - Packaging Design
Typography // Branding
Brand concept, logo, and packaging design for a fantasy-inspired chocolate bar brand.
Each chocolate bar flavor is represented by a mythical creature portrayed through expressive typography. I also included some traditional storybook elements such as the serif typeface, border, and linework details. The consistent theme and color palette unites the designs and solidifies the brand identity.
The box contains all four flavors and features the brand slogan, "Taste the Fairy Tales."
