PlayPen Daycare - Logo and Application
Logo Design // Branding
Tasked with designing the brand concept, name, logo, and brand assets for a daycare, I created PlayPen Daycare, featuring a penguin parent and baby in the logo.
I chose pastel complimentary colors to invoke friendly and inviting tones, and illustrated the trust between guardian and child. I also designed business cards, stationary, signage, staff uniforms and badges, as well as daycare decor to round out the concept.
